Tag Archives: social media

Collecting is for things, Social Media is for ENGAGING

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Some of my collectibles (notice there are NO people in this photo!)

Some of my collectibles (notice there are NO people in this photo!)

I am a collector by nature… I collect Fire-King Jadite dishes from the 50′s, fish-shaped bitter bottles, unofficially I like lady bugs, I have more pairs of shoes than any woman should be allowed to own and have a huge affinity for accessories in general. Collecting is fun, it gives me a goal when I am digging through a flea market or browsing a store. I love to find treasures! But simply collecting in social media just doesn’t work.

In my years in television, social media went from “something that would never catch on” to a key tool for communicating with our audience on a daily basis. Initially the corporate push was to collect people, get the numbers any way that you could–the numbers were where the action was. I have never subscribed to that approach and held our course… steadily, and for the most part, organically growing a trusted community that engaged us on a daily basis. For a long time, our mid-sized market station had the largest social media community out-doing much larger cities with much greater potential, but more importantly, we had a HIGHLY ENGAGED community that cared what was said and shared their thoughts, ideas, tips and feedback with us. What an incredible gift!

I would much rather have 1000 people who are engaged and focused than 5000 who have my company hidden from their newsfeed because I promised them an ipad and then pelted them with spam messages.

I am not adverse to promotions and contests but be careful that if you promise something that it makes sense and that the end result is a positive one. My favorite example is the “Be our friend or the puppy gets it” promotion. It goes like this –you agree that if you can get to a certain number of friends by a certain day that you will give a sizable donation to an animal shelter… BUT What happens if you don’t reach that number? Do puppies die? Do you just keep your money? I sincerely hope not– I, for one, love puppies! Think through your promotions and contests to make sure that they have true benefit for your social and/or physical community.

Don’t just collect your social community, build it, engage it, fill it with content that matters and they will come.

What’s in a Brand? 12 Questions for Defining Your Brand while it’s still 2012

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So what’s in a brand?  Every business has one – whether it is defined or not. Are you confident in in yours?  A brand is the image, emotions, or perceptions that people experience when they think of a product or service.  But more importantly, your brand is the PROMISE that you make to your client.  It is where your marketing starts—your base. Have you ever spent the time to define yours?

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Your brand is YOUR promise to your clients (pinky swear!)

2012 is almost over and there is no time like the present!  So, gather a group from your organization to brainstorm together, ask your co-workers, chat it up with your smartest friends. If you don’t know your brand promise now– here are 12 questions to ponder that can start your conversation.  Whatever you promise your clients, make it a good, attainable and then passionately live it every single day.

  1. Who are you?
  2. Why do you do what you do?
  3. What are your strengths/weaknesses?
  4. Where are your greatest opportunities for growth?
  5. What are you doing to innovate or move your industry forward?
  6. What keywords would people search to find your business/service?
  7. What makes you different?
  8. How do you express what makes you different in words, images or actions?
  9. Why would customers want to do business with you?
  10. What keeps customers coming back?
  11. What value do you bring to your community?
  12. What do you WANT to promise your customers?

Here’s to a prosperous 2013 filled with “awesomeness in its purest form” for you and your business! Which incidentally, is also the definition of BombDiggity and our brand promise to our clients.  We live it, love it and deliver it every single day.

Defining BombDiggity

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BOMBDIGGITY, LLC is an integrated Marketing, Advertising, Branding, & PR Agency.

Why the catchy name? Have you ever heard someone in a casual conversation say “Well aren’t YOU the bombdiggity?”

Bombdiggity isn’t in any traditional dictionary, but UrbanDictionary.com defines it as the following:

Bombdiggity (adj.) 1) Complete awesomeness to its fullest extent. 2) Incredible, beyond anything you could imagine. awesome, wonderful and way cool. 3) Awesomeness in its purest form.

These definitions work. They are positive. They aren’t so formal that you couldn’t easily share them with your friends. They are creative, simple to understand and fun, just like us. Well, don’t we think we are the BombDiggity? Actually, we are!

  • We are one-stop integrated marketing, advertising, branding and public relations awesomeness to its fullest extent. From brand strategy to campaign implementation; from print design, to web presence, to video production; from meaningful social media to intelligent digital and traditional media placement, BOMBDIGGITY has your back.
  • We serve our clients beyond anything they can imagine. We are relatable, approachable and available—we truly work with our clients and develop trusted relationships. Best of all—we do what we say—we deliver results.
  • We are small by design. BOMBDIGGITY is committed to giving our clients direct access to experienced head honchos with gads of experience and industry know-how.
  • BOMBDIGGITY measures results that matter. Data-driven decision-making drives stellar strategy.
  • Our creativity and innovation is awesomeness in its purest form. We dig the creative process and delve in to bring our clients the best of the best. We don’t believe in cookie cutter solutions.
  • We are way cool, but also true professionals with years of practical and proven experience. We know our stuff and we know the market.

Whether your business is selling professional services or thingamabobs, whether you are formal or relaxed, BOMBDIGGITY has the depth and breadth of experience to position you for success.