Tag Archives: PR

What’s in a Brand? 12 Questions for Defining Your Brand while it’s still 2012

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So what’s in a brand?  Every business has one – whether it is defined or not. Are you confident in in yours?  A brand is the image, emotions, or perceptions that people experience when they think of a product or service.  But more importantly, your brand is the PROMISE that you make to your client.  It is where your marketing starts—your base. Have you ever spent the time to define yours?

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Your brand is YOUR promise to your clients (pinky swear!)

2012 is almost over and there is no time like the present!  So, gather a group from your organization to brainstorm together, ask your co-workers, chat it up with your smartest friends. If you don’t know your brand promise now– here are 12 questions to ponder that can start your conversation.  Whatever you promise your clients, make it a good, attainable and then passionately live it every single day.

  1. Who are you?
  2. Why do you do what you do?
  3. What are your strengths/weaknesses?
  4. Where are your greatest opportunities for growth?
  5. What are you doing to innovate or move your industry forward?
  6. What keywords would people search to find your business/service?
  7. What makes you different?
  8. How do you express what makes you different in words, images or actions?
  9. Why would customers want to do business with you?
  10. What keeps customers coming back?
  11. What value do you bring to your community?
  12. What do you WANT to promise your customers?

Here’s to a prosperous 2013 filled with “awesomeness in its purest form” for you and your business! Which incidentally, is also the definition of BombDiggity and our brand promise to our clients.  We live it, love it and deliver it every single day.

Defining BombDiggity

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BOMBDIGGITY, LLC is an integrated Marketing, Advertising, Branding, & PR Agency.

Why the catchy name? Have you ever heard someone in a casual conversation say “Well aren’t YOU the bombdiggity?”

Bombdiggity isn’t in any traditional dictionary, but UrbanDictionary.com defines it as the following:

Bombdiggity (adj.) 1) Complete awesomeness to its fullest extent. 2) Incredible, beyond anything you could imagine. awesome, wonderful and way cool. 3) Awesomeness in its purest form.

These definitions work. They are positive. They aren’t so formal that you couldn’t easily share them with your friends. They are creative, simple to understand and fun, just like us. Well, don’t we think we are the BombDiggity? Actually, we are!

  • We are one-stop integrated marketing, advertising, branding and public relations awesomeness to its fullest extent. From brand strategy to campaign implementation; from print design, to web presence, to video production; from meaningful social media to intelligent digital and traditional media placement, BOMBDIGGITY has your back.
  • We serve our clients beyond anything they can imagine. We are relatable, approachable and available—we truly work with our clients and develop trusted relationships. Best of all—we do what we say—we deliver results.
  • We are small by design. BOMBDIGGITY is committed to giving our clients direct access to experienced head honchos with gads of experience and industry know-how.
  • BOMBDIGGITY measures results that matter. Data-driven decision-making drives stellar strategy.
  • Our creativity and innovation is awesomeness in its purest form. We dig the creative process and delve in to bring our clients the best of the best. We don’t believe in cookie cutter solutions.
  • We are way cool, but also true professionals with years of practical and proven experience. We know our stuff and we know the market.

Whether your business is selling professional services or thingamabobs, whether you are formal or relaxed, BOMBDIGGITY has the depth and breadth of experience to position you for success.