The BombDigg

Knoxville Entrepreneur Center Launches

TheBombDigg — Fri, 05 Apr 2013 19:29:23 +0000

Today is a big day for Knoxville. The Knoxville Entrepreneur Center officially opens at 17 Market Square. The Center will offer meaningful resources, seasoned mentoring, supportive investors and a lively community for passionate people who want to follow their dreams and build their own business in this fabulous area.

The Center is led by entrepreneur, Michael Carroll, who possesses both the passion and commitment to bring it to life. Now all the Center needs is ENTREPRENEURS! Is that you?

I am thrilled to have the opportunity to work with the Center and be a part of other entrepreneurs realizing their dreams. Exciting times! Cannot wait to see all of the innovations that get nurtured here and am so proud to be a part of its growth–it is THE BOMBDIGGITY!

Check them out on Facebook,Twitter @KnxEntrepreneur and KnoxEc.com

How cool are we? Knoxville ranks 2nd in Forbes’ Happiest Cities in which to Work

TheBombDigg — Fri, 11 Jan 2013 03:14:25 +0000

Screen shot from Forbes.com 1/9/2013 at 10:05AM

How cool are we? A Forbes.com survey ranks Knoxville,Tennessee as the 2nd happiest city to work in. Well shucks, we already knew that! But here is the article to enjoy anyway: The Happiest and Unhappiest Citites to Work in Right Now.

Calling Knoxville Ambassadors! Yep, that’s you!

TheBombDigg — Wed, 09 Jan 2013 04:47:02 +0000

Thinking about “community” this evening…

While I am passionate about building engaged and fruitful social media communities, that same passion and excitement extends to my physical community, Knoxville, Tennessee.

As individuals, leaders, and businesses we have a responsibility to invest in our communities. We are all informal marketing agencies for where we live. So, I step away from my online world and onto my physical soapbox…

Knoxville, Tennessee is my community—A mid-sized, southeastern city that is a quick hop to the beautiful Smoky Mountains and the home of the University of Tennessee, but Knoxville is much more—so much more! Knoxville has a vibrant downtown, a rich arts community, a robust music scene (name your genre), great outdoor activities great shopping, delicious food that rivals any big city and incredible businesses, non-profits and people.

Tennessee Volunteer spirit is strong in this community. Before launching BombDiggity, I worked in television and oversaw our community efforts. Time and time again I was humbled by the way our community came together to support a neighbor in need. I cannot remember a time where a spoken need was not met: whether it was funding Mobile Meals for the elderly, to saving Helen and Ellen’s Love Kitchen during a tough economic time, to helping families pick up the pieces after traumatic weather, to making Christmas happen for the children of Appalachia through the Mission of Hope. The hearts of East Tennesseans are huge!

If you live in the area, I challenge you to engage—be an ambassador for home. Get the word about our culture, history, activities and opportunities. Support our local businesses, consider stepping up to volunteer with a non-profit or two that you a passionate about, start your business here or encourage someone else to follow their dreams. Use your online community to be a cheerleader for your physical one!

If you haven’t visited Knoxville, you should. In fact, here is the link to the new Knoxville City & Visitor Guide that was just released. Make the time to visit this awesome city and then tell your friends about its cool vibe and exciting opportunities.

Knoxville is the BOMBDIGGITY!

I’d love to hear your thoughts about your community–What do you love about Knoxville? If you are not from this area, why should someone visit your city? I love to add new destinations to the “must go see” list.

EXTRA! EXTRA! EXTRA! Here is a great local campaign. I will always be proud of this work. To me it screams pride of place. It is called “Knoxville, That’s My Hometown” and was inspired by an old 45 that was found at a garage sale. In the late 60′s, the record would be given to customers of the Cas Walker grocery store who purchased a certain amount of sausage. Funny, right?

Original Jingle “Knoxville, That’s my Hometown” shot on 8mm camera looking at new Knoxville through an old lens

Then we asked local musicians to be inspired by the original song and write their own version. They were all in…and I was in awe of the talent and heart that they each brought to the project. Enjoy their versions and see Knoxville through their eyes…

Collecting is for things, Social Media is for ENGAGING

TheBombDigg — Sat, 05 Jan 2013 03:12:31 +0000

Some of my collectibles (notice there are NO people in this photo!)

I am a collector by nature… I collect Fire-King Jadite dishes from the 50′s, fish-shaped bitter bottles, unofficially I like lady bugs, I have more pairs of shoes than any woman should be allowed to own and have a huge affinity for accessories in general. Collecting is fun, it gives me a goal when I am digging through a flea market or browsing a store. I love to find treasures! But simply collecting in social media just doesn’t work.

In my years in television, social media went from “something that would never catch on” to a key tool for communicating with our audience on a daily basis. Initially the corporate push was to collect people, get the numbers any way that you could–the numbers were where the action was. I have never subscribed to that approach and held our course… steadily, and for the most part, organically growing a trusted community that engaged us on a daily basis. For a long time, our mid-sized market station had the largest social media community out-doing much larger cities with much greater potential, but more importantly, we had a HIGHLY ENGAGED community that cared what was said and shared their thoughts, ideas, tips and feedback with us. What an incredible gift!

I would much rather have 1000 people who are engaged and focused than 5000 who have my company hidden from their newsfeed because I promised them an ipad and then pelted them with spam messages.

I am not adverse to promotions and contests but be careful that if you promise something that it makes sense and that the end result is a positive one. My favorite example is the “Be our friend or the puppy gets it” promotion. It goes like this –you agree that if you can get to a certain number of friends by a certain day that you will give a sizable donation to an animal shelter… BUT What happens if you don’t reach that number? Do puppies die? Do you just keep your money? I sincerely hope not– I, for one, love puppies! Think through your promotions and contests to make sure that they have true benefit for your social and/or physical community.

Don’t just collect your social community, build it, engage it, fill it with content that matters and they will come.

What’s in a Brand? 12 Questions for Defining Your Brand while it’s still 2012

TheBombDigg — Sun, 30 Dec 2012 03:22:00 +0000

So what’s in a brand? Every business has one – whether it is defined or not. Are you confident in in yours? A brand is the image, emotions, or perceptions that people experience when they think of a product or service. But more importantly, your brand is the PROMISE that you make to your client. It is where your marketing starts—your base. Have you ever spent the time to define yours?

Your brand is YOUR promise to your clients (pinky swear!)

2012 is almost over and there is no time like the present! So, gather a group from your organization to brainstorm together, ask your co-workers, chat it up with your smartest friends. If you don’t know your brand promise now– here are 12 questions to ponder that can start your conversation. Whatever you promise your clients, make it a good, attainable and then passionately live it every single day.

Who are you?
Why do you do what you do?
What are your strengths/weaknesses?
Where are your greatest opportunities for growth?
What are you doing to innovate or move your industry forward?
What keywords would people search to find your business/service?
What makes you different?
How do you express what makes you different in words, images or actions?
Why would customers want to do business with you?
What keeps customers coming back?
What value do you bring to your community?
What do you WANT to promise your customers?

Here’s to a prosperous 2013 filled with “awesomeness in its purest form” for you and your business! Which incidentally, is also the definition of BombDiggity and our brand promise to our clients. We live it, love it and deliver it every single day.

Defining BombDiggity

TheBombDigg — Fri, 28 Dec 2012 01:57:11 +0000

BOMBDIGGITY, LLC is an integrated Marketing, Advertising, Branding, & PR Agency.

Why the catchy name? Have you ever heard someone in a casual conversation say “Well aren’t YOU the bombdiggity?”

Bombdiggity isn’t in any traditional dictionary, but UrbanDictionary.com defines it as the following:

Bombdiggity (adj.) 1) Complete awesomeness to its fullest extent. 2) Incredible, beyond anything you could imagine. awesome, wonderful and way cool. 3) Awesomeness in its purest form.

These definitions work. They are positive. They aren’t so formal that you couldn’t easily share them with your friends. They are creative, simple to understand and fun, just like us. Well, don’t we think we are the BombDiggity? Actually, we are!

We are one-stop integrated marketing, advertising, branding and public relations awesomeness to its fullest extent. From brand strategy to campaign implementation; from print design, to web presence, to video production; from meaningful social media to intelligent digital and traditional media placement, BOMBDIGGITY has your back.
We serve our clients beyond anything they can imagine. We are relatable, approachable and available—we truly work with our clients and develop trusted relationships. Best of all—we do what we say—we deliver results.
We are small by design. BOMBDIGGITY is committed to giving our clients direct access to experienced head honchos with gads of experience and industry know-how.
BOMBDIGGITY measures results that matter. Data-driven decision-making drives stellar strategy.
Our creativity and innovation is awesomeness in its purest form. We dig the creative process and delve in to bring our clients the best of the best. We don’t believe in cookie cutter solutions.
We are way cool, but also true professionals with years of practical and proven experience. We know our stuff and we know the market.

Whether your business is selling professional services or thingamabobs, whether you are formal or relaxed, BOMBDIGGITY has the depth and breadth of experience to position you for success.